We build the one marketing channel you own outright — no algorithm, no auction, no platform that can reprice you overnight.
Start somethingEmail & CRM marketing
Paid traffic is rented from an auction and organic reach is rented from an algorithm. Your email list is the one audience you hold outright — we build the campaigns and automation that make it earn like one.
We’ll go through your existing flows, segmentation and sender reputation, then show you the revenue sitting unclaimed.
A senior specialist will reply within one working day.
Every channel you don’t own can change the rules on you overnight — a platform update, a rising cost per click, an algorithm that decides your content no longer deserves reach. Your list is the one asset immune to all of it, and most businesses still treat it like an afterthought.
Our email & CRM services
We start by mapping the customer lifecycle for your business specifically: the moments where a timely message changes a decision, and the ones where another broadcast just trains people to ignore you. Segmentation is built on behaviour and value, not a generic demographic split pulled from a form field. Most strategies we hand over involve fewer campaigns sent to better-chosen groups, which is consistently how email revenue goes up rather than down.
Send less, to the right people, more oftenAutomated flows are the highest-return work in this channel because they run on their own once built. We design and build welcome, browse and basket abandonment, post-purchase, win-back and renewal journeys, each triggered by what someone actually did rather than a date on a calendar. Logic is documented clearly enough that your own team can see exactly who receives what, and why, without needing us to explain it twice.
Revenue that arrives while you sleepCopy, subject lines and design for every campaign you send, built around a recognisable voice rather than a template that looks like everyone else’s. We test subject lines and send times properly instead of guessing, and every campaign carries a clear, single call to action rather than six competing links fighting for the same click.
Emails people actually openA CRM full of duplicate contacts and fields nobody fills in anymore cannot power good segmentation, however good the campaigns on top of it are. We clean the data, set up the fields that genuinely matter to how you sell, and connect your CRM to the rest of your stack so a change in one place is reflected everywhere, rather than three slightly different versions of the same customer.
A CRM that actually reflects realityA list full of dead addresses and a sending domain with no authentication will quietly route your emails to spam long before anyone tells you. We configure SPF, DKIM and DMARC properly, prune unengaged contacts before they damage your sender reputation, and monitor deliverability on an ongoing basis so a problem gets caught in days, not discovered three dead campaigns later.
Staying welcome in the inboxEvery flow and campaign is measured on revenue per recipient, not an open rate that platform privacy changes have made increasingly unreliable to begin with. Monthly reporting shows what’s earning, what’s being tested next, and which segment is quietly carrying more weight than its size would suggest.
Measured on revenue, not opensWhat email & CRM marketing actually is
A good email marketing agency does more than send one broadcast a month and hope somebody clicks. It is the ongoing work of understanding where every contact sits in their relationship with you, and sending the one message that moves them forward from there — whether that’s a nudge, a reminder, an offer, or nothing at all this week.
Most lists we inherit were built faster than they were managed: a signup form connected to nothing, a CRM with three duplicate records for the same customer, and a single monthly newsletter sent to everybody regardless of what they actually bought or did. The moments that genuinely move revenue — an abandoned basket, a lapsing subscription, a renewal coming due — pass by with no message at all.
We build programmes around behaviour instead of the calendar. That means clean, connected data, sensible segmentation, automated journeys that trigger on what someone did, and campaigns written to earn the open rather than assume it. Everything is measured against revenue per recipient, because that is the number that actually pays the bills.
See it land
Three messages from a single automated flow, each triggered by what the contact actually did — not a monthly broadcast sent to everyone at once.
Your basket is saved, no rush — here is 10% to help you decide.
Here is what customers like you usually want to know first.
Your saved items are released to general stock tomorrow.
Illustrative inbox mockup in wtfont’s own design language — not a real client campaign.
Who it’s for
Usually a segmentation problem, not a size problem. We rebuild the sending logic around behaviour so a bigger list finally earns like one.
The automated flows most businesses never build — welcome, abandonment, win-back — usually outperform every broadcast campaign combined. We build those first.
Duplicate contacts and dead fields make good targeting impossible. We clean the data before building anything else on top of it.
Often a deliverability issue, not a content one. We audit sender reputation and authentication before touching a single subject line.
Our process
Every stage ends in something you can check yourself: a cleaner list, a live flow, a report that ties sends to revenue.
We audit your existing flows, segmentation, sender reputation and CRM data to find exactly where revenue is being left unclaimed.
Duplicate and dead contacts are cleaned up, fields that actually matter to how you sell are added, and your CRM is connected properly to the rest of your stack.
Core automated journeys go live first — welcome, abandonment, win-back — because they are the highest-return work and keep earning with no extra effort once built.
Regular campaigns go out on a sending rhythm built around your audience, tested on subject line and send time rather than guessed at.
Monthly reporting ties every flow and campaign to revenue per recipient, with a clear view of what gets tested next.
Why hire an email & CRM agency
Sectors
Same discipline, tuned to how your sector actually buys. Pick yours to see how we build it.
Abandonment, post-purchase and win-back flows built around real basket and order data, with campaigns timed to restock and seasonal buying patterns.
Onboarding sequences built to lift activation, plus renewal and expansion flows that catch a lapsing account before it churns quietly.
Nurture sequences built for a longer consideration window, keeping you front of mind between the first enquiry and the signed contract.
Automated alerts matched to buyer and tenant criteria, with long-cycle nurture that keeps serious enquiries warm for months.
Appointment and renewal reminders alongside compliant, reassuring content that keeps patients and clients engaged between visits.
Seasonal maintenance reminders and repeat-booking flows that keep a one-off job turning into a returning customer.
Working together
Our abandonment flow alone now covers a third of our monthly email revenue.
Nobody had cleaned our CRM in over two years. It finally reflects reality.
We send fewer emails now and make more money from each one.
Tools and tech
The right stack makes the difference between managing by instinct and managing by data. These are the platforms our email and CRM team works in.
What you get
Running a list should never feel like firing messages into the dark and hoping. Here is what lands in your inbox and your calendar.
And always: you keep full admin access to your ESP and CRM accounts. No lock-in, ever.
Beyond email & CRM
Map pack and organic visibility that keeps bringing new contacts onto the list.
Paid search bringing warm traffic straight into a welcome flow built to convert it.
Organic content and community management that keeps your brand familiar before an email even lands.
Forms and signup flows built to capture the right contact, not just any email address.
Editorial that gives your newsletter something worth opening beyond another discount code.
Dashboards tying list revenue to the rest of your marketing, not reported in isolation.
The bigger picture
Every rented channel has become more expensive and less predictable at the same time. Paid search auctions get more competitive every quarter, organic social reach keeps shrinking as platforms prioritise paid promotion, and AI-generated overviews are quietly absorbing a growing share of informational search clicks that used to land on your site. None of that touches your email list, because nobody else controls who sees it or when.
Privacy changes have also made the old open-rate-driven way of judging email increasingly unreliable, since many mail clients now pre-fetch messages and register an open whether or not a human ever read it. That has quietly pushed the entire industry towards a better standard anyway: judging email on the revenue it generates, not a metric that was always a proxy for the thing that actually mattered.
CRM data, meanwhile, has become the raw material every other channel increasingly depends on. Clean first-party data from your list and your CRM feeds better audience targeting on paid platforms, better personalisation on your site, and a more accurate picture of customer value than any single channel could produce alone. Treat it as a side project and every other channel quietly performs worse because of it.
None of this requires a huge list to start working. It requires the basics done properly: clean data, flows triggered by real behaviour, and a sending rhythm that respects the inbox instead of testing its patience. Get those right and the list keeps compounding in value the longer it runs, rather than slowly going stale the way an unmanaged one always does.
Who you’re working with
Every programme at wtfont. has one named lead who runs it end to end: they design the flows, agree the sending calendar and are the person you call when a campaign underperforms. No handoffs to a team you have never met.
Swap this block for the real person: their name, photo, years of lifecycle marketing experience and a result they are proud of. Showing who actually manages the programme is the easiest trust signal to add, for clients and for the people checking your credibility before they hand over their list.
Email & CRM guide
Straight answers to the questions every business asks before handing over their list.
There is no universal number; it depends on how much genuinely useful content and how many relevant triggers you have. A realistic starting point is a regular campaign rhythm your list can predict, layered on top of automated flows triggered by behaviour, which do most of the real earning regardless of how often you broadcast.
Welcome, abandonment and post-purchase or win-back, in roughly that order, because they are triggered by the moments people are already paying the most attention. A small list with those three flows live usually earns more than a large list with none of them.
If your business involves a sales process, a service relationship, or any customer interaction beyond a single purchase, yes. An email platform tells you who opened what; proper CRM marketing services tell you who they actually are and where they sit in the relationship, which is what good segmentation depends on.
A small list with simple, infrequent sends can be managed reasonably well in-house. Once you are running several automated flows, segmented campaigns and a CRM that needs regular hygiene, the ongoing workload alone is usually reason enough to hand it to someone doing it daily.
FAQ
Strategy and segmentation, lifecycle automation, campaign production, CRM setup and data hygiene, deliverability management, and monthly reporting tied to revenue per recipient.
Most programmes run on a fixed monthly management fee separate from your platform costs, scoped to list size and the number of flows involved. You always know exactly what you are paying us versus your ESP or CRM subscription.
There is a practical minimum below which active management cannot realistically pay for itself in revenue. We will tell you honestly if your list is too small for a full programme and suggest a simpler setup instead.
We work with your existing platforms wherever they are capable of what you need. If something is genuinely holding your programme back, we will say so plainly and explain the actual cost and benefit of switching before recommending it.
Usually, yes. Most deliverability problems trace back to missing authentication or an unengaged list dragging down sender reputation, both of which are fixable. We audit and repair these before building anything new on top.
We write and design campaigns as standard. If you have an existing brand team, we can work from their guidelines instead, or collaborate directly with them on copy and visuals.
A written monthly report as standard, plus a monthly strategy call. Anything that needs a faster decision, such as a deliverability issue or a flow underperforming, gets flagged as soon as we see it, not saved for the next scheduled call.
No. Email and CRM management is monthly with no lock-in, because we would rather earn the next month's work than trap you in a year-long agreement.
This page covers email and CRM specifically: the campaigns, automation and data work that reach your existing list directly. Our content marketing service covers the organic content, SEO writing and editorial that brings new people onto that list in the first place.
From the blog
Guides and playbooks from the team. Placeholder titles, link them to your posts.
Why welcome, abandonment and win-back usually outearn every broadcast combined.
The authentication mistakes quietly routing your emails to spam.
A simple shift that consistently beats the generic newsletter.
A step-by-step approach that does not mean starting from zero.
Let’s talk
30 minutes with a senior email & CRM specialist. No pitch deck, no obligation. Hang up anytime.
A senior strategist will reply within one working day.
Trusted worldwide
Brands finally earning
what their list is worth
From single-brand ecommerce stores to multi-market SaaS companies, we build email and CRM programmes that get reported on in revenue, not just list size.
- Senior specialists on every account
- Lifecycle flows built before broadcast campaigns
- You keep full admin access to every platform
Talk to our email & CRM teamSome of the brands we grow
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