We are a leading Google Ads company serving SMEs across 4 countries.
Start somethingGoogle Ads management
We manage Google Ads accounts for businesses tired of watching spend climb with nothing to show for it — built around profit per campaign, not a vanity click-through rate.
We’ll go through your account structure, wasted spend and quality scores, then show you where budget is leaking.
A senior specialist will reply within one working day.
Most Google Ads accounts aren’t underperforming because of a weak headline. They are bleeding budget on searches that were never going to convert, while nobody is watching the search terms report closely enough to notice.
Our Google Ads services
Every account starts with a full audit: campaign structure, match types, search terms, negative keywords, conversion tracking and quality scores, so we know what’s working before anything changes. New accounts are built on a structure that separates campaigns by intent and product line from day one, rather than one broad campaign trying to do everything. It is the unglamorous foundation work most agencies skip to get to the ad copy, and it is usually where the biggest wasted spend is hiding.
Starting from a structure that can scaleSearch campaigns are managed on match type discipline and a growing negative keyword list, not rising bids alone. We review search terms reports weekly, cutting spend on queries that were never going to convert and reinvesting it in the ones already proving themselves. Ad copy is tested in ongoing experiments rather than written once and left, and bidding strategy is matched to how much conversion data the account actually has, not whichever automated option looks newest.
Bidding on the searches that actually convertShopping and Performance Max campaigns live or die on your product feed and the signals you feed the algorithm, not the bids you layer on top. We clean up titles, categories and attributes, structure feeds for how customers actually search, and set up the audience and conversion signals Performance Max needs to target well instead of guessing. Left unmanaged, these formats quietly burn budget on broad placements; managed properly, they are usually where the strongest return sits.
A feed that actually helps the algorithmA large share of the Google Ads accounts we audit have broken, duplicated or missing conversion tracking, which means every optimisation decision made on top of that data was built on sand. We set up server-side and enhanced conversion tracking properly, separate leads by quality where possible, and connect ad spend to actual revenue rather than form fills that never turn into customers. Smart bidding only works as well as the data you feed it.
Numbers you can actually trustA generic homepage is the quiet killer of good ad spend: it forces a visitor who clicked a specific offer to go hunting for it, and most of them leave instead. We build or brief landing pages that match the exact ad and keyword that sent the visitor, which lifts quality score, cuts cost per click and converts a noticeably higher share of the traffic you are already paying for.
The page the ad actually promisedMonthly reporting ties spend to leads, sales and return on ad spend, not just impressions and clicks that look good but say nothing about profit. Every report includes what changed in the account, why, and what we’re testing next, so you can see the reasoning behind the numbers rather than a dashboard you have to interpret alone.
Reported on profit, not just clicksWhat Google Ads management actually is
Google Ads management is not picking a budget and writing a few headlines. It is the ongoing work of deciding exactly which searches are worth paying for, which aren’t, and adjusting that decision constantly as competition, seasonality and your own conversion data change week to week.
Most accounts we take over were set up once, launched, and then left mostly alone beyond the occasional bid nudge. Search terms reports go unread, negative keyword lists never grow, and Performance Max campaigns run as a black box nobody has opened in months. The account looks active. It is actually coasting.
We run accounts the other way round: structure and tracking first, so every pound spent can be traced to a result, then ongoing testing of ad copy, audiences and bidding strategy on top of that foundation. The account gets more efficient over time, not just more expensive.
See it in search
Paid search buys you the slot above everyone else’s SEO — the moment someone’s ready to buy, not just browsing.
Fixed-fee accounting for small businesses. Book a call today — no obligation, same-week slots.
Tax returns, payroll & bookkeeping handled end-to-end. Rated 4.9 by 240+ clients.
Switch accountants in under a week. Transparent monthly pricing, no surprise invoices.
Fixed-fee accounting for small businesses. Book a call today — no obligation, same-week slots.
Tax returns, payroll & bookkeeping handled end-to-end. Rated 4.9 by 240+ clients.
Switch accountants in under a week. Transparent monthly pricing, no surprise invoices.
Illustrative search-ads mockup in wtfont’s own design language — not a real Google results page or client data.
Who it’s for
If you can’t say which campaigns actually produced a sale, the budget is being spent on faith. We rebuild tracking and reporting so every pound is accountable.
Rising cost per click usually means the account has stopped improving, not that the market got harder. We find what’s stale and fix it before raising budget any further.
Smart bidding still needs a human checking the search terms report. We do that weekly, so wasted spend gets caught in days, not months.
Most first attempts fail on structure and tracking, not on the platform itself. We rebuild the foundations before touching the budget you lost confidence in.
Our process
Every stage ends in something you can check yourself: a cleaner account, a live test, a report that ties spend to revenue.
We audit account structure, match types, search terms, conversion tracking and quality scores to find exactly where budget is being wasted today.
Campaigns are restructured by intent and product line, conversion tracking is fixed or rebuilt, and a starting negative keyword list goes in before any bid changes.
New ad copy, audiences and bidding strategies go live in controlled tests, so we learn what works with your actual customers rather than guessing from a template.
Search terms, bids and budgets are reviewed weekly, moving spend away from what is not converting and into what already is.
Monthly reporting ties spend to leads and sales, not just clicks, with a clear view of what is being tested next.
Why hire a Google Ads agency
Sectors
Same discipline, tuned to how your sector actually buys. Pick yours to see how we manage it.
Shopping feeds and Performance Max built on clean product data, with Search campaigns picking up the high-intent queries feed-based formats miss.
Campaigns built around trial and demo signups, with conversion tracking that separates a real lead from someone just browsing.
Search campaigns built for a longer consideration window, with call tracking so enquiries that start on the phone still get counted.
Campaigns built around listings and areas, with remarketing that follows a long, considered decision rather than an impulse purchase.
Compliant, reassuring campaigns built around booking an appointment, with every click accounted for against local competition.
Campaigns built for emergency and same-day searches, with call tracking so a phone enquiry is never missed from the reporting.
Working together
Our cost per lead dropped by almost half in two months.
We finally know which campaigns actually make us money.
Nobody had looked at our search terms in over a year. That’s gone now.
Tools and tech
The right tools make the difference between managing by instinct and managing by data. These are the platforms our Google Ads team works in.
What you get
Managing an ad account should never feel like watching a number go up or down with no explanation. Here is what lands in your inbox and your calendar.
And always: you keep full admin access to your Google Ads, Merchant Center and Analytics accounts. No lock-in, ever.
Beyond Google Ads
Map pack and organic visibility that keeps working long after the ad budget is turned down.
A faster, more crawlable site that lifts quality score and lowers cost per click across every campaign.
Organic content and community management that builds the brand your ads are riding on.
Landing pages fast and focused enough to actually convert the traffic you are paying for.
Lifecycle campaigns that turn a single paid click into a long-term customer, not a one-off sale.
Dashboards tying ad spend to pipeline and revenue across every channel, not just Google Ads.
The bigger picture
Automated bidding and Performance Max have taken real decisions out of advertisers’ hands and handed them to machine learning models that optimise for whatever signal you feed them. That is a genuine advantage when the signal is good and a genuine liability when it isn’t: an algorithm trained on broken conversion tracking will confidently keep spending against the wrong goal, just faster and at greater scale than a human ever could.
As AI-generated overviews answer more informational searches directly, organic traffic for those queries is thinning, and paid placements are increasingly the most reliable way to appear in front of someone still actively comparing options. That makes the accounts that are actually managed, rather than left to run on autopilot, more valuable relative to the ones that aren’t, not less.
Cookie restrictions and privacy changes have also made first-party conversion data the thing that actually determines account performance now, more than any bid strategy or ad format choice. Accounts with clean, enhanced conversion tracking feed Google’s automation accurate signals; accounts without it are optimising against noise and simply won’t know it.
None of this requires an unlimited budget. It requires attention: conversion tracking built properly, a search terms report someone actually reads, and testing that never fully stops. Get those right and an ad account keeps getting more efficient the longer it runs, instead of quietly getting more expensive for the same result.
Who you’re working with
Every Google Ads account at wtfont. has one named lead who runs it end to end: they review the search terms report, agree the testing plan and are the person you call when something in the account looks off. No handoffs to a team you have never met.
Swap this block for the real person: their name, photo, years of paid media experience and a result they are proud of. Showing who actually manages the account is the easiest trust signal to add, for clients and for the people checking your credibility before they spend money with you.
Google Ads guide
Straight answers to the questions every business asks before committing budget to Google Ads.
There is no universal number; it depends on your average order value, your conversion rate and how competitive your keywords are. A realistic starting point is a budget that can gather at least thirty conversions a month, which is roughly the volume automated bidding needs to start learning properly.
Search campaigns can produce leads within days of launch, but meaningful optimisation needs four to eight weeks of consistent spend and conversion data before bidding strategies have enough signal to improve on their own. Judging an account in its first fortnight usually means judging it before it has had a chance to learn.
Often, yes, but only with clean conversion data and a well-structured product feed behind it. Without those two things, Performance Max tends to spend broadly and inefficiently, because the algorithm is optimising against whatever signal you have given it, good or bad.
A simple, low-spend account with one product and little competition can be managed reasonably well in-house with some reading. Once you are running Search, Shopping and Performance Max together across a real budget, the weekly review workload alone is usually enough reason to hand it to someone doing it daily.
FAQ
Account audit and setup, Search, Shopping and Performance Max campaign management, conversion tracking, landing page guidance, and weekly search term and bid reviews, reported on monthly in plain English.
Most accounts run on a fixed monthly management fee separate from your ad spend, scoped to account complexity and the number of campaign types involved. You always know what you are paying us versus what is going to Google.
There is a practical minimum below which weekly management cannot realistically pay for itself in results. We will tell you honestly if your budget is too small for active management and suggest a simpler setup instead.
We audit the existing account first. Campaigns with a genuine track record of performance are kept and improved; anything structurally broken is rebuilt. We rarely recommend starting completely from zero.
Usually, yes. Most underperforming Performance Max campaigns trace back to a weak product feed or poor conversion signals rather than the format itself. We fix the inputs before touching the campaign settings.
We write and test the ad copy as standard. Landing pages can be built by our web team or we can brief your existing one on exactly what the page needs to match the ad.
A written monthly report as standard, plus a monthly strategy call. Anything that needs a faster decision, such as a budget change or a tracking issue, gets flagged as soon as we see it, not saved for the next scheduled call.
No. Google Ads management is monthly with no lock-in, because we would rather earn the next month's work than trap you in a year-long agreement.
This page covers Google Ads specifically: Search, Shopping, Performance Max and remarketing on one platform. Our full paid media service adds Meta, LinkedIn and cross-platform strategy for businesses that need their advertising managed as one connected budget across several channels.
From the blog
Guides and playbooks from the team. Placeholder titles, link them to your posts.
Why one broad campaign is usually costing you more than it is earning.
Feed quality and conversion signals, not bigger budgets, are usually the fix.
The tracking mistakes that quietly waste the most ad spend.
A simple weekly habit most accounts never build.
Let’s talk
30 minutes with a senior Google Ads specialist. No pitch deck, no obligation. Hang up anytime.
A senior strategist will reply within one working day.
Trusted worldwide
Brands that finally
trust their ad spend numbers
From single-location trades businesses to multi-brand ecommerce accounts, we manage Google Ads budgets that actually get reported on in numbers leadership trusts.
- Senior Google Ads specialists on every account
- Weekly search term reviews, not quarterly check-ins
- You keep full admin access to every account
Talk to our Google Ads teamSome of the brands we grow
Replace placeholders with real client logos