Technical SEO
Most sites don’t have a content problem. They have a crawl, index or speed problem wearing a content problem’s clothes — and no amount of new blog posts fixes a site Googlebot can’t properly get through.
We’ll check crawl budget, indexation, Core Web Vitals and structured data, then show you exactly what’s capping your other SEO work.
A senior specialist will reply within one working day.
Every SEO channel has a ceiling set by technical SEO. Write the best content on the internet and it still won’t rank if the page redirects twice, loads in six seconds or never gets crawled at all.
Our technical SEO services
We crawl your site the way Googlebot does, then cross-reference that against your actual server log files to see where crawl budget is genuinely being spent, not where you assume it is. Parameter traps, redirect chains, orphaned sections and low-value pages soaking up crawl budget all show up clearly once you compare what you think Googlebot sees against what your logs prove it actually requested.
Finding exactly where Googlebot gets stuckWe compare the pages you want ranking against the pages Google has actually indexed, then work through every gap: accidental noindex tags left over from staging, canonical tags pointing at the wrong URL, thin pages diluting the site’s overall quality signal, and index bloat from filtered or parameterised URLs that should never have been crawlable in the first place.
Every important page indexed, nothing wastedLargest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift each fail for different reasons, and fixing one often breaks another if it’s done carelessly. We diagnose the actual cause on real devices and real connections, not just a lab score, then fix render-blocking scripts, oversized images and layout instability at the source rather than masking them with a caching plugin.
Passing all three Core Web Vitals, not just oneSchema markup is how you tell search engines and AI tools exactly what a page is, not just what it says. We implement and validate structured data properly — Organization, Product, Article, FAQPage, BreadcrumbList and whichever types your content actually qualifies for — so you’re eligible for rich results instead of leaving that opportunity to a plugin’s generic defaults.
Rich results that actually show up in searchA page that renders perfectly in a browser can still be close to invisible to search engines if critical content only appears after client-side JavaScript runs. We test what Googlebot actually sees after rendering, not just the initial HTML response, and fix the gap with server-side rendering, static generation or targeted pre-rendering wherever the framework genuinely needs it.
Content Google can read, not just a browserHow pages link to each other tells search engines which ones you consider important, whether you mean it to or not. We restructure navigation and internal linking so authority flows to the pages that should rank, flatten unnecessarily deep click depth, and make sure nothing valuable is sitting three clicks from anywhere a visitor or a crawler would naturally go.
A site structure search engines can actually mapWhat technical SEO actually is
Technical SEO is the discipline of making sure a search engine can find, fetch, render and understand every page you want to rank, before a single word of the writing on that page matters at all. It covers crawlability, indexation, rendering, site speed, structured data and the architecture that connects pages together — the infrastructure every other SEO channel quietly depends on.
Most sites we audit do not have a technical SEO problem in the sense of one dramatic, obvious fault. They have a slow accumulation of small ones: a redirect chain nobody noticed, a JavaScript component hiding text from crawlers, a Core Web Vitals score that has been red for a year because nobody owns fixing it. Individually minor. Together, a ceiling that caps how well content and link-building work can ever perform.
We treat technical SEO as the foundation everything else is built on, not an occasional audit you commission when something looks wrong. Crawl behaviour, indexation and site speed are monitored continuously, because a technically healthy site keeps every other investment you make in SEO actually able to pay off.
See it in the report
Every crawl error, redirect chain and Core Web Vital tracked, fixed, and shown — not buried in a spreadsheet you never open.
Illustrative audit mockup in wtfont’s own design language — not a real client report.
Our process
Every stage ends in something measurable: a crawl stat, a Core Web Vitals score, a validated schema result you can check yourself in Google’s own tools.
We crawl the site like Googlebot, pull real server log data, and map exactly where crawl budget is going versus where it should be going.
Every finding is ranked by how much ranking potential it is actually capping, not by how easy it is to fix, so the biggest blockers get solved first.
Redirect chains, broken canonicals, render-blocking scripts and layout shift get fixed at the source, in the code or CMS, not patched over with a plugin.
Schema markup is added and validated across every eligible page type, opening up rich results that a generic plugin default would miss.
Crawl stats, indexation and Core Web Vitals are tracked on an ongoing basis, so a new regression gets caught in days, not discovered six months later in a ranking drop.
Who it’s for
If content quality keeps improving but rankings stay flat, the bottleneck usually isn’t the writing. We find the crawl, index or speed issue quietly capping everything above it.
A failing Vitals score sitting unaddressed is a confirmed ranking signal working against you every single day it stays that way. We fix the root cause, not the symptom.
Migrations are where technical SEO problems are born: broken redirects, lost structured data, pages that quietly stopped being indexed. We audit what actually changed.
It falls between developer and marketer and often belongs to neither. We act as the specialist who owns it, working directly with your existing dev team.
Why hire a technical SEO specialist
Working together
They found a crawl trap our last three agencies never spotted.
Our Core Web Vitals finally went green and stayed green.
They explained exactly why our migration lost us so much traffic.
Tools and tech
Technical SEO needs tools that show what a search engine actually sees, not what a plugin claims. These are the platforms our technical SEO team works in.
Sectors
Same crawl-first discipline, tuned to the architecture each platform and sector actually runs on.
Faceted navigation crawl traps, out-of-stock handling and variant duplication fixed at the platform level, across Shopify, WooCommerce and custom builds alike.
JavaScript-heavy frameworks audited for what Googlebot actually renders, with server-side rendering recommendations scoped to what your stack can realistically ship.
High-volume content sites audited for crawl efficiency, stale index bloat and the structured data that wins news and article rich results.
Thousands of near-duplicate listing pages brought under control with templated structured data and a canonicalisation strategy that actually holds.
Large, multi-team sites audited for the technical debt that accumulates when dozens of people can publish without a shared technical standard.
White-label and embedded technical SEO support for teams that need specialist depth without hiring a full-time technical SEO lead.
What you get
Technical SEO should never feel like an opaque list of jargon. Here is exactly what lands in your inbox and your backlog.
And always: you keep full access to Search Console, your server logs and your own codebase throughout. No lock-in, ever.
Beyond technical SEO
Content that finally has somewhere fast, crawlable and indexable to land once the technical foundation is fixed.
Category and product page strategy built on top of a technical foundation that can actually support it at scale.
Links and coverage that compound properly once crawl, index and speed issues stop capping their impact.
Rebuilds and redesigns planned with technical SEO built in from day one, not bolted on afterwards.
Structured, extractable content that AI tools can actually cite, once a crawlable technical base is in place.
Dashboards tying crawl health and Core Web Vitals to the organic traffic and revenue they unlock.
The bigger picture
AI-generated answers are built by crawling and parsing pages in much the same way classic search indexing always has, which means every technical barrier that kept Googlebot out is now also keeping AI tools from citing you. A page an AI assistant can’t fully render or parse is a page it can’t quote, however well it is written.
Core Web Vitals and structured data have become more, not less, important as search results themselves have grown richer: AI Overviews, rich snippets and knowledge panels are all built from signals a technically weak site simply never qualifies to provide. The sites winning the most visible real estate in modern search results are, disproportionately, the technically cleanest ones.
JavaScript frameworks keep getting more capable and more widely adopted, which is good for building fast interactive products and genuinely risky for SEO when rendering isn’t checked properly. The gap between what a visitor sees in their browser and what a crawler actually receives has never been easier to create by accident, or more costly to leave unchecked.
None of this requires a full rebuild. It requires someone who treats crawlability, indexation and speed as ongoing infrastructure to maintain, not a one-off audit filed away and forgotten. Get that right and every other investment in content, PR or paid traffic finally gets to perform at its actual ceiling, not the technical one quietly sitting below it.
Who you’re working with
Every technical SEO account at wtfont. has one named lead who runs it end to end: they run the crawl, read the logs, write the developer briefs and are the person your dev team talks to directly. No handoffs to a generalist who has never opened a log file.
Swap this block for the real person: their name, photo, years of technical SEO experience and a result they are proud of. Showing who actually does the diagnostic work is the easiest trust signal to add, for technical buyers especially.
Technical SEO guide
Straight answers to the questions every technical buyer asks before commissioning a technical SEO audit.
A content audit looks at what a page says. A technical SEO audit looks at whether a search engine can actually reach, render and understand that page at all. Without the second, the first is largely irrelevant — the best content in the world cannot rank if it is never properly indexed.
Often, yes. Sites that rank reasonably well frequently have real headroom being wasted on crawl budget, slow load times or missed structured data opportunities. “Reasonable” rankings are rarely the ceiling; they are usually just where the technical issues stopped actively hurting you.
Usually, yes, at least for the deeper fixes around rendering and site speed. We scope every recommendation as a clear, actionable brief your developers can pick up directly, rather than vague advice that creates more back-and-forth than it solves.
Indexation and crawl fixes can show measurable change within two to four weeks as Google recrawls the site. Core Web Vitals and ranking impact typically take longer to fully compound, often eight to twelve weeks, as search engines reassess the site’s overall quality signal.
FAQ
A full crawl of the site, server log file analysis, indexation and canonicalisation review, Core Web Vitals diagnosis, structured data validation, and a JavaScript rendering check, delivered as a prioritised, developer-ready action list.
Most engagements start with a fixed-price audit, followed by an ongoing monthly retainer scoped to site size and complexity. You always know what the audit costs versus what ongoing monitoring and fixes cost.
We can implement fixes directly if we have access to your codebase or CMS, or hand off a clear developer brief for your own team to action. Either way, nothing gets left as vague advice with no owner.
Yes, and we would recommend it. A pre-redesign technical audit identifies what is currently working that a new build must not accidentally break, which is one of the most common causes of post-launch traffic loss.
We explain the reasoning and the expected impact behind every recommendation, and we are happy to work through trade-offs directly with your dev team. Technical SEO fixes that fight the existing architecture rarely stick, so getting buy-in matters as much as the fix itself.
Regularly. We test exactly what Googlebot renders from a JavaScript-heavy site and recommend server-side rendering, static generation or pre-rendering only where the evidence shows it is actually needed, not as a default.
A written monthly report as standard, plus a monthly strategy call once ongoing monitoring begins. A newly discovered issue, such as a bad deploy breaking indexation, gets flagged immediately, not saved for the next scheduled report.
No. Technical SEO audits are a fixed one-off cost, and ongoing monitoring runs monthly with no lock-in, because we would rather keep proving our value every month than rely on a contract to keep you.
This page covers technical SEO specifically: crawlability, indexation, speed and structured data. Our full SEO service adds content, digital PR and local SEO on top, for businesses that want the whole discipline managed together rather than one layer of it.
From the blog
Guides and playbooks from the team. Placeholder titles, link them to your posts.
Why large sites waste it and small sites rarely need to worry.
Beyond the plugin defaults: what really improves LCP, INP and CLS.
The schema types worth implementing first, and the ones that rarely help.
A step-by-step way to test rendering before it becomes a ranking problem.
Let’s talk
30 minutes with a senior technical SEO specialist. No pitch deck, no obligation. Hang up anytime.
A senior strategist will reply within one working day.
Trusted with the foundations
Sites that stopped fighting
their own architecture
From SaaS platforms wrestling with JavaScript rendering to ecommerce sites buried in faceted navigation, we’ve fixed the technical foundations that were quietly capping growth.
- Senior technical SEO specialists on every account
- Direct server log access, not guesswork
- Developer-ready briefs, not vague recommendations
Talk to our technical SEO teamSome of the brands we grow
Replace placeholders with real client logos