FREE MARKETING TOOL
ROAS calculator.
Calculate revenue divided by advertising spend and express it as a ratio and percentage.
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Your result.
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ROAS excludes product costs, agency fees and other overheads. Attribution definitions and reporting windows can materially change the result.
How to use it.
ROAS = attributed revenue ÷ advertising spend. A £4,500 revenue figure on £1,000 ad spend gives 4.5× ROAS.
- Add your own material or load the worked example.
- Choose the settings and run the tool.
- Review the result, then copy or download it.
A LITTLE BACKGROUND
ROAS calculator: the practical context.
Calculate revenue divided by advertising spend and express it as a ratio and percentage. ROAS = attributed revenue ÷ advertising spend. A £4,500 revenue figure on £1,000 ad spend gives 4.5× ROAS.
Put it to work.
A worked starting point is included under Load example. ROAS = attributed revenue ÷ advertising spend. A £4,500 revenue figure on £1,000 ad spend gives 4.5× ROAS. Replace every sample figure or campaign label with your own data, and keep the reporting period, currency and event definitions consistent. The result is only as meaningful as those choices.
What to check next.
ROAS excludes product costs, agency fees and other overheads. Attribution definitions and reporting windows can materially change the result. Use this output to explain the arithmetic or naming decision to a colleague. It does not connect to an ad account, infer attribution, provide market benchmarks or establish whether a campaign caused the reported outcome. Check tracking quality before using a calculation to change a budget.
Questions about
this tool.
Does this connect to advertising or analytics accounts?
No. It works only with the figures or URL you supply. There are no account connections, API keys or imported platform reports. You choose the inputs and remain responsible for how they were measured.
What are the limits of this roas calculator?
ROAS excludes product costs, agency fees and other overheads. Attribution definitions and reporting windows can materially change the result.
Can I use the output on a commercial project?
You can use the generated output in your own workflow, subject to the rights in the material you provide. Review the file or markup before publishing it. These tools do not verify ownership, factual claims or suitability for your particular project.
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