We design and build websites measured by revenue, not awards — every page built to convert, not just to look good.
Start somethingWeb design agency
We design and build websites as sales systems first, visual identity second — every layout decision exists to move a visitor toward an enquiry, a booking or a basket, not to win a design award nobody’s buying from.
We’ll go through your current site’s speed, structure and conversion paths, then show you where visitors are quietly leaving.
A senior designer will reply within one working day.
Most website projects are briefed as a design job. They should be briefed as a revenue job that happens to need a design, because a site that looks sharper than the last one and converts the same traffic at the same rate hasn’t actually achieved anything.
Our web design services
Before a single wireframe gets drawn, we look at where your current traffic actually comes from, what it currently does on the site, and where it drops off. That becomes the brief: which pages need to carry the most weight, what the primary action on each one should be, and what a realistic lift in conversion would actually mean in revenue. Most agencies start with a mood board. We start with a funnel.
A site plan grounded in your actual numbersNavigation, page hierarchy and the path from landing to action get mapped before any visual work starts. We test the structure in wireframe form, checking that someone unfamiliar with your business can find the thing they came for in two clicks or fewer, because a confused visitor is a lost one regardless of how good the next page looks.
A structure visitors don’t have to think aboutOnce the structure is proven, we design the visual layer: type, colour, imagery and motion that look like a business worth trusting with money. This is where most agencies start and stop. We treat it as the third step, because a gorgeous page built on the wrong structure still loses the visitor it was supposed to convert.
Design that earns trust in the first glanceWordPress, Shopify or a custom build, chosen for how your team actually needs to edit and run the site, not for what’s easiest for us to deliver. Every build is hand-coded to the design rather than assembled from a generic theme, which is the difference between a site that looks like the mockup and one that looks close to it on a good day.
A build on a platform that fits how you workA slow site is a leaking bucket no amount of traffic can fill. Every build is optimised for Core Web Vitals, clean markup and crawlability from day one, which protects both the conversion rate and the organic rankings a redesign so often quietly damages.
Fast enough that Google and visitors both noticeLaunch day is the start of the measurement, not the end of the project. We track heatmaps, scroll depth and conversion paths against the targets set at the start, and run a structured testing programme on the pages carrying the most weight, so the site keeps improving instead of sitting untouched for three years.
A site that keeps getting better after launchWhat web design actually is
Most businesses brief a website redesign the way they’d brief a piece of art: make it look modern, make it feel like us, make it better than the last one. None of those are measurable, which is exactly why so many redesigns launch, get admired for a week, and then quietly fail to move any number that matters.
We brief it the other way round. Every page on the site exists to do one job: get someone to call, book, enquire or buy. The visual design is how that job gets done persuasively, not the point of the exercise. If a design decision can’t explain how it helps that one job, it gets cut, no matter how good it looks in the mockup.
That means wireframes before colour palettes, a measured baseline before a launch date, and a site built to be tested and improved after it goes live rather than treated as finished. A website is never really finished. It is either improving against its number or quietly going stale.
See it in the browser
A laptop view of the services page, a phone view of the booking flow — built mobile-first, not shrunk down as an afterthought.
Illustrative website mockup in wtfont’s own design language — not a real client site or data.
Who it’s for
A good-looking site with a bad structure is still a bad site. We rebuild the path from landing to action, not just the colours sitting on top of it.
Site owners get used to their own loading spinner. Visitors don’t wait around for it. We rebuild for speed as a first-class requirement, not an afterthought.
A site that was fine at launch can quietly become the thing slowing you down. We plan migrations that don’t cost you the rankings or the conversion rate you’ve already earned.
Usually because nobody measured a baseline before launch. We set one before we touch anything, so the result of this project is provable either way.
Our process
Every stage ends in something you can check yourself: a tested wireframe, a measured speed score, a baseline to launch against.
We measure your current site’s traffic, conversion rate and speed, then map where visitors are actually dropping off before any design work starts.
Wireframes map navigation, page hierarchy and the exact path from landing to action, tested before any visual design enters the project.
Visual design, brand expression and content get layered on top of a structure that’s already proven to work, not the other way round.
Hand-coded development on the platform that fits how your team actually works, optimised for speed and clean markup from the first commit.
We launch against the baseline we set at the start, then run a structured testing programme on the pages carrying the most weight.
Why hire a web design agency
Sectors
The brief changes with the sector. The discipline of structure-before-style never does. Pick yours to see how we approach it.
Product and category pages built around clear imagery, fast load times and a checkout that doesn’t ask more questions than it needs to.
Pricing and feature pages built to answer objections before they’re asked, with a demo or trial path that doesn’t get lost in the navigation.
A site built to earn trust before a prospect ever calls: credentials, case studies and a clear path to an enquiry, not a generic corporate template.
Listing and search experiences built for browsing on a phone in a car park, with clear calls to enquire on every property.
Reassuring, compliant design with booking built in from the homepage, not buried three clicks deep where most visitors give up.
Fast, mobile-first sites built around a phone number and a quote form that are visible without scrolling, for visitors who want an answer now.
Working together
Enquiries nearly doubled within six weeks of the new site going live.
The first agency we asked to make it look like our mood board. These asked what it needed to do.
Our old site took eight seconds to load. Nobody told us until now.
Tools and tech
The right tools make the difference between a site that just launches and one that keeps performing after it does. These are the platforms our web team works in.
What you get
A website project should never feel like waiting for a mysterious reveal. Here is what lands in your inbox and your calendar.
And always: you keep full ownership of your hosting, domain and source code. No lock-in, ever.
Beyond web design
Map pack and organic visibility that keeps traffic arriving long after the build is finished.
Crawlability and site health kept intact through a redesign, not accidentally broken by one.
Landing pages are only half the story — paid traffic to send to them while organic rankings build.
Organic content and community management that drives traffic to the site we’ve just built you.
A visual system the site is built from, not invented page by page as the project goes.
Dashboards that keep proving the new site is still earning its keep, months after launch.
The bigger picture
As AI-generated answers absorb more informational searches directly into the results page, the traffic that does land on a website arrives further along in its decision, with less patience for a slow page or a confusing structure. A visitor who clicks through today has already half-decided; a bad site is now more likely to lose a near-certain enquiry than it used to be to lose a curious browser.
Visual trends move fast and date faster, which is exactly why structure-first design has aged better than any single aesthetic. A site built around a tested funnel keeps converting long after the visual style around it needs a refresh, because the thing actually doing the work was never the colour palette.
Mobile is no longer a secondary consideration bolted onto a desktop design. For most sectors, the majority of first visits now happen on a phone, which means the mobile experience is the primary design, not a cut-down version of it. Sites still designed desktop-first are quietly losing the majority of their own traffic to friction nobody on the team has actually felt.
None of this requires a bigger budget than it used to. It requires discipline: a baseline measured before anything changes, structure proven before style gets applied, and a willingness to keep testing after launch instead of treating the site as a finished object. Get those right and a website keeps earning its keep for years, not just for the week after it goes live.
Who you’re working with
Every web design project at wtfont. has a named designer and developer who stay on it end to end: they run the discovery call, present the wireframes and are the people you call when something in the build needs attention. No handoffs to a team you have never met.
Swap this block for the real people: their names, photos, years of design and development experience and a build they are proud of. Showing who actually works on the site is the easiest trust signal to add, for clients and for the people checking your credibility before they spend money with you.
Web design guide
Straight answers to the questions every business asks before committing budget to a new website.
It depends on scope: a handful of pages built on an existing platform costs far less than a custom ecommerce build with integrations. A useful question to ask any quote is what baseline it will be measured against, not just what it includes.
A focused WordPress rebuild typically runs six to eight weeks from discovery to launch; a larger ecommerce or custom build can take longer. Rushing the structure phase to hit a launch date is usually where projects go wrong.
It can, if URLs, redirects and page structure aren’t handled carefully. A properly planned migration with redirects mapped in advance should protect rankings, and in many cases improve them once the technical foundations are cleaner.
A well-chosen template can work for a simple brochure site. Once conversion, brand differentiation or specific functionality matter, a structure-first custom build tends to earn back its extra cost through a higher conversion rate.
FAQ
Our website design services cover discovery and conversion planning, UX and information architecture, visual design, development, performance and SEO foundations, and post-launch testing, reported on against a baseline set before the project starts.
Most projects run on a fixed project fee scoped to pages, functionality and platform, agreed before work starts. Ongoing testing and iteration can continue afterwards on a separate monthly basis if you want it.
All three, chosen for how your team needs to edit and run the site rather than for what's easiest for us. We'll recommend the platform that fits your business, not the one we default to.
We audit the existing site first. Pages and structure with a genuine track record of performance are kept and improved; anything working against you gets rebuilt. We rarely recommend starting completely from zero.
Often, yes. A performance audit frequently finds that unoptimised images, bloated plugins or poor hosting are the real culprit, and those can sometimes be fixed without touching the design at all.
We can write and structure copy as part of the project, or work with copy you already have. Either way, copy and layout are planned together, not written in isolation and squeezed into a template afterwards.
A weekly update as standard, plus review calls at each major milestone: wireframes, design and pre-launch QA. Anything that needs a faster decision gets flagged as soon as we see it.
No. The build itself is a fixed-scope project; any ongoing testing or support afterwards is monthly with no lock-in, because we'd rather earn the next month's work than trap you in a long agreement.
This page covers full website design and build projects. Our conversion rate optimisation service is for sites that already exist and need a structured testing programme rather than a full rebuild.
From the blog
Guides and playbooks from the team. Placeholder titles, link them to your posts.
The wireframe-first approach that catches expensive mistakes early.
The usual suspects, and the fixes that make the biggest difference.
A redirect and migration checklist most agencies skip.
Why mobile-first is no longer optional for most sectors.
Let’s talk
30 minutes with a senior designer. No pitch deck, no obligation. Hang up anytime.
A senior strategist will reply within one working day.
Trusted worldwide
Brands whose sites
finally pull their weight
From single-location trades businesses to multi-brand ecommerce stores, we design and build sites that get measured against a number, not just complimented in a meeting.
- A named designer and developer on every build
- A measured baseline before launch, every time
- You keep full ownership of hosting and code
Talk to our web design teamSome of the brands we’ve built for
Replace placeholders with real client logos