FREE MARKETING TOOL
Marketing ROI calculator.
Compare campaign revenue, cost of goods and marketing cost to estimate the return after those supplied costs.
No sign-up or API key. Your text and files are processed in this browser and are not uploaded by this tool. Use Reset to clear your inputs.
Your result.
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This is a simplified campaign calculation, not an accounting profit statement. Include the relevant production and delivery costs; taxes and wider overheads are not added automatically.
How to use it.
ROI = (revenue − cost of goods − marketing cost) ÷ marketing cost × 100. Keep the revenue window consistent with the costs you enter.
- Add your own material or load the worked example.
- Choose the settings and run the tool.
- Review the result, then copy or download it.
A LITTLE BACKGROUND
Marketing ROI calculator: the practical context.
Compare campaign revenue, cost of goods and marketing cost to estimate the return after those supplied costs. ROI = (revenue − cost of goods − marketing cost) ÷ marketing cost × 100. Keep the revenue window consistent with the costs you enter.
Put it to work.
A worked starting point is included under Load example. ROI = (revenue − cost of goods − marketing cost) ÷ marketing cost × 100. Keep the revenue window consistent with the costs you enter. Replace every sample figure or campaign label with your own data, and keep the reporting period, currency and event definitions consistent. The result is only as meaningful as those choices.
What to check next.
This is a simplified campaign calculation, not an accounting profit statement. Include the relevant production and delivery costs; taxes and wider overheads are not added automatically. Use this output to explain the arithmetic or naming decision to a colleague. It does not connect to an ad account, infer attribution, provide market benchmarks or establish whether a campaign caused the reported outcome. Check tracking quality before using a calculation to change a budget.
Questions about
this tool.
Does this connect to advertising or analytics accounts?
No. It works only with the figures or URL you supply. There are no account connections, API keys or imported platform reports. You choose the inputs and remain responsible for how they were measured.
What are the limits of this marketing roi calculator?
This is a simplified campaign calculation, not an accounting profit statement. Include the relevant production and delivery costs; taxes and wider overheads are not added automatically.
Can I use the output on a commercial project?
You can use the generated output in your own workflow, subject to the rights in the material you provide. Review the file or markup before publishing it. These tools do not verify ownership, factual claims or suitability for your particular project.
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